287,869
Social media Impressions
40M+
PR Reach
The Client
Armalytix is a multi-award-winning data intelligence firm supporting professionals across the property market with robust, digital financial verification.
The Challenge
Despite having an award-winning platform trusted by leading firms, Armalytix faced challenges increasing brand awareness and clearly communicating its market-leading position in Open Banking and financial data intelligence.
Without stronger positioning and media presence, there was a risk of limiting growth opportunities. Armalytix needed external support to strengthen its brand positioning, increase awareness, and reinforce credibility.
The Thinking
Thinking Hat identified a lack of visibility and clear market positioning and saw an opportunity to position Armalytix as a trusted partner and leading proponent of Open Banking technology in the sector.
By combining PR with a consistent content marketing strategy, Thinking Hat amplified Armalytix’s expertise across the channels their target audiences already engaged with. Securing coverage in Tier 1 publications built third-party credibility, while aligned social content, email campaigns, and blogs reinforced key messaging and strengthened brand recognition.
The Results
Over a six-month period, Thinking Hat generated more than 280,000 LinkedIn impressions and increased Armalytix’s follower growth by 12%, helping strengthen visibility among key industry audiences.
Alongside a consistent content strategy, coverage secured across tier 1 and tier 2 media delivered a combined PR reach of more than 40 million – reinforcing Armalytix’s position as a leading voice in Open Banking and financial data intelligence.
"I've been quoted more in the Financial Times via your team than I ever was when I was in a global bank!" - Mike Ward, Chairman, Armalytix
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