One agency. Many hats.

As co-founder of Thinking Hat Media, I have spent the past decade building one of London’s most respected boutique communications agencies. With a background in consumer PR, influencer marketing and crisis management, I have helped shape an agency known for bold thinking, powerful storytelling and work that creates meaningful impact. Driven by people, culture and purpose,  I’m proud to have built a diverse, entrepreneurial agency where different perspectives are celebrated, ideas are encouraged and authenticity sits at the heart of everything we do.

What I do: My focus is on growing the business, shaping our vision and creating a positive, empowering and high-performance culture where talented people can thrive.

Together with Nic, I lead our London headquarters while spearheading Thinking Hat’s international growth across the Middle East. As we expand, our priority is to retain the creativity, agility and personal approach that have defined the agency from the beginning, whilst embracing AI and smarter ways of working to make us more efficient, innovative and future-facing.

I have spent over 20 years working in PR & communications. Prior to co-founding Thinking Hat, I was Global Head of PR at e-commerce scaleup notonthehighstreet.com & Head of Communications at BlackRock-backed venture capital fund, Forward Partners. 

What I do: I work on our agency’s growth both nationally and internationally, whilst also providing counsel on the communications strategy for global brands including Amazon, AWS & L’Oréal Group. I’m passionate about supporting the global tech ecosystem, its founders and senior leadership teams to deliver world-beating communications.

I kicked off my PR career in Sydney before swapping media lists for boarding passes as Emirates cabin crew, an adventure that fuelled my love of stories and sharpened my instinct for reading a room (or a cabin). Now grounded in London, I lead Thinking Hat’s PR team and help clients cut through the noise with smart, human-centred comms.

What I do: I shape strategy with impact in mind, always thinking about what makes a business feel human. Over the years, I’ve worked with all kinds of clients, from global blue-chip brands to ambitious startup founders and lean SMEs, which has given me a deep appreciation for the power of human-led storytelling that cuts across them all. Now, I use that experience to help businesses find their voice and use it meaningfully—whether that’s through a standout media moment, third-party advocacy programmes, or consistent knowledge sharing that builds trust over time.

I spent 10 years producing television content for public and private broadcasters in Joburg before making the move to London, where I moved into PR.

What I do: I head up Video Production for our Studios department, and project manage uniquely creative or process-driven briefs. I advise clients and the rest of the Studios team on the best use of video to share important brand messages.

I’ve built my career working across tech, lifestyle, and consumer brands, gaining experience in luxury, fintech, B2B, and robotics along the way. Before that, I worked as a celebrity publicist in the Middle East, where I learned to move fast and stay persistent under pressure. Born in New York, raised in Cairo, and a Londoner for the past 9+ years, I bring a global perspective and deep cultural understanding to everything I do. I speak more than one language, but PR is my true mother tongue.

What I do: I am equally at home managing media relations and running press offices as I am leading full-cycle social media content strategy and production. I specialise in storytelling that lands, whether that’s a powerful press release, a thought leadership piece, or a scroll-stopping Instagram reel. I step into my client’s world, find their voice, and turn their message into content that connects clearly and inspires creatively.

I come from a broad B2B & B2C marketing background – but for the past 5 years, I’ve lived and breathed PR and content. I’ve spoken to hundreds of founders and landed stories in major titles like The Times, FT, Forbes, Fast Company and more. I’ve worked on high-impact projects like Sony Music’s $100m Social Justice Fund and supported global brands like Amazon.

What I do: I take a big-picture view – aligning PR with business goals to build integrated story-led campaigns that amplify a brand’s voice and drive meaningful impact.

I began my career in the wild west of crypto PR and have since worked with clients across B2B, consumer, and professional services sectors. My experience spans sectors, audiences and everything in between, from scaling startups to supporting global giants like Amazon. I’m quick to grasp complex ideas and adept at transforming them into compelling, media-ready stories.

What I do: I specialise in thought leadership, executive profiling, and storytelling that actually resonates. I’m passionate about helping a brand find its voice and enabling leaders to communicate with authenticity and authority, whether that’s in a broadcast interview, bylined article, or on LinkedIn.

I’ve been in content for the past five years helping brands tell clear, meaningful stories, whether that’s through website rewrites, brand videos, or turning technical topics into engaging copy that connects with audiences. I’ve worked across telecoms, cybersecurity, fintech, and more, acting as both lead copywriter and project lead.

What I do: I distill your words into copy that lands. I live and breathe your brand and messaging to ensure everything I write reflects your brand’s purpose and narrative, whether that’s in a lead gen email, social media post, or an ebook. 

I’m at the start of my career in PR and communications, with a growing interest in how brands tell stories and connect with audiences across media and social platforms. During my studies and early work experience, I’ve explored the intersection of PR, digital culture, and content creation.

Alongside my internship at Thinking Hat, I’ve worked with a start-up dental laboratory managing social media, helping build their online presence and create content that communicates their work in a clear and engaging way.

What I do: I support the team across media research, content planning and social media. I enjoy keeping an eye on trends, spotting story opportunities, and helping turn ideas into content that resonates with audiences.