It’s been nearly a whole month since Trump reinstated access to TikTok in the US and delayed the enforcement of the app’s ban for 75 days. It’s impossible to predict how this will pan out for TikTok, but whatever happens, the whole debacle has been a deafening wakeup call for marketers and brands who have […]
Posts By: Craig
‘Tis the season… for brands to rethink the way they approach their Christmas ads
With Christmas only one week away, I had a disconcerting festive realisation — I have not seen this year’s John Lewis Christmas advert. Not only have I not seen it, but I can’t tell you the theme, whether there’s a tie-in shoppable character, or name the acoustic heartstring-tugging cover they’ve used as the soundtrack. While […]
The Kamala effect: a new age of communication strategy for women in politics?
Across the pond, the US is gearing up for what looks set to be a very close election between Kamala Harris and Donald Trump. Regardless of the result, Harris has undoubtedly taken the Democratic leadership campaign to new places, from Brat Summer to her cameo on Saturday Night Live. What’s especially notable is how she […]
3 lessons in storytelling from Beyonce’s ‘Cowboy Carter’
Storytelling plays a role in any business. Creating the perfect pitch, working on a killer rebrand, or introducing a shiny new product feature to the world – all of these require the ability to weave a brilliant and powerful story. But it’s a craft that needs to be carefully developed and honed. In need of […]
The Positive Potential: 3 AI Start-ups That Do Good
In recent years, there has been a lot of discussion about the potential dangers of artificial intelligence (AI). From job displacement to privacy concerns, it’s easy to understand why some people are hesitant to embrace this rapidly advancing technology. However, what often gets overlooked is the tremendous good that AI can do in areas such […]