Content strategy is a journey – it requires navigation, exploration and resilience. But like any journey, careful planning is crucial before you set sail. That is the difference between navigating uncharted choppy waters and picking the calmest seas. Ask yourself these questions: Why do you need content? What are your goals? And what impact do […]
Posts By: Tom Meadows
Five Minutes With… Content Executive Melissa Alabi
In the latest installment of ‘Five Minutes with…’ we spoke to Content Executive and avid cinemaphile Melissa Alabi. Melissa, how did your career in media begin? I’ve always had a passion for writing. As a child, I spent a lot of my time either reading or writing short stories, poems and plays – often […]
Lessons in 19th Century Content Marketing: what today’s creatives can learn from the first content marketers
Content marketing is often described as a new thing – a natural result of widespread digital brand transformation and our ever-increasing content consumption habits. But story-driven content marketing was just as effective at engaging audiences in the 19th and 20th centuries as it is in 2023.
CASE STUDY: THPR X Campaign to Ban Trophy Hunting
THPR worked with the Campaign to Ban Trophy Hunting, a non-profit organisation committed to animal welfare, to generate publicity leading up to the Third Reading of the government bill, titled ‘Sally’s Law’, introduced by Henry Smith MP to prohibit trophy hunting imports. And the good news is, we won! The bill passed after a vote […]
Our favourite green SMEs fighting climate change in 2023
Throughout my career, I’ve had the privilege of meeting and working with lots of incredible clients: from world leading brands like Amazon and Sony Music, to visionary tech and e-commerce start-ups/scale-ups.
Five minutes with… Anisa Khan, Head of Tech PR
Since joining the company in 2021 as Head of Tech PR, Anisa’s team at Thinking Hat has doubled in size, with clients in a variety of sectors, from retail to robotics. Having had a storied career in media (and a fervent love of cricket!), Anisa had lots to tell us about when we sat down […]
JOB’S A GOOD ‘UN – Amazon promises 1,000 UK apprenticeships – with £30,000 wage for top roles
[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] THINKING HAT LEGACY POST TO CELEBRATE THE LAUNCH OF OUR NEW WEBSITE, […]