How brands can stay visible in the era of fragmented search. I sat down with Maneesha Bhangle, our Senior PR Manager, to discuss fragmented search: what is means, how it affects brands, and how they can remain visible in a world where the starting point is no longer well defined. Q: Let’s start with […]
Posts By: Tom Wilkins
Brand Crush: Pride Month
Brand Crush – where we unpack the brands shaping culture through clever positioning and smart storytelling. To celebrate Pride Month, the team at Thinking Hat came together to talk about the LGBTQ+-owned and queer-friendly brands that resonate with us most. From independent bakeries to creative studios and breweries, these are the brands inspiring our team […]
The Snapshot with Shanti Airey
What brands can learn by staying authentic We sat down with Thinking Hat intern, Shanti Airey, to talk about marketing campaigns that get cultural alignment right. Q: Let’s start with a bit of background. What made you want to get into PR? I’m Shanti Airey and I’ve recently graduated with a psychology degree from […]
Brand Crush: International Women’s Day
Welcome to Brand Crush – where we unpack the brands shaping culture through clever positioning and smart storytelling. We’ll break down what makes their messaging work and share ideas that brands can apply to their own strategy. To mark International Women’s Day, we’re launching the series by celebrating female-led brands that are knocking it out […]
The Snapshot with Sophia Mohr
What brands can learn from from Marty Supreme’s marketing. We sat down with Sophia Mohr, who is on our Thinking Hat internship programme, to talk about the PR trends she’s excited about. As an avid follower of pop culture, Sophia loves when film marketing does the unexpected. Q: Shall we start with a quick […]