Latest News and Insights
The Snapshot with Maneesha Bhangle
17th July 2026
How brands can stay visible in the era of fragmented search. I sat down with Maneesha Bhangle, our Senior PR Manager, to discuss fragmented search: what is means, how it affects brands, and how they can remain visible in a world where the starting point is no longer well defined. Q: Let’s start with […]
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Brand Crush: Pride Month
5th June 2026
Brand Crush – where we unpack the brands shaping culture through clever positioning and smart storytelling. To celebrate Pride Month, the team at Thinking Hat came together to talk about the LGBTQ+-owned and queer-friendly brands that resonate with us most. From independent bakeries to creative studios and breweries, these are the brands inspiring our team […]
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The Snapshot with Shanti Airey
21st April 2026
What brands can learn by staying authentic We sat down with Thinking Hat intern, Shanti Airey, to talk about marketing campaigns that get cultural alignment right. Q: Let’s start with a bit of background. What made you want to get into PR? I’m Shanti Airey and I’ve recently graduated with a psychology degree from […]
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Brand Crush: International Women’s Day
6th March 2026
Welcome to Brand Crush – where we unpack the brands shaping culture through clever positioning and smart storytelling. We’ll break down what makes their messaging work and share ideas that brands can apply to their own strategy. To mark International Women’s Day, we’re launching the series by celebrating female-led brands that are knocking it out […]
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The Snapshot with Sophia Mohr
22nd January 2026
What brands can learn from from Marty Supreme’s marketing. We sat down with Sophia Mohr, who is on our Thinking Hat internship programme, to talk about the PR trends she’s excited about. As an avid follower of pop culture, Sophia loves when film marketing does the unexpected. Q: Shall we start with a quick […]
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What Is PR? Marketing vs PR Explained – and Where PR Fits in the Marketing Mix
3rd December 2025
If I had a pound for every time someone asked me, “So, what exactly is PR?” … I’d probably be retired on a beach somewhere. Often, PR (public relations) is confused with marketing or advertising, but it has a unique role. Keep reading for a breakdown of everything PR and discover the answers to some […]
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Blondes in the Boardroom: My Dubai Business Experience (Part One)
25th March 2025
When Thinking Hat Media was invited to co-host the UAE Scale Up Conference in Dubai last month, our immediate response was a resounding ‘YES!’. This wasn’t only because of our agency’s ambition to expand into the region but because we work with so many start-ups and scale-ups determined to do the same thing. Dubai, and […]
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From shutdowns to rebrands: why you can’t afford to focus on just one social platform
12th February 2025
It’s been nearly a whole month since Trump reinstated access to TikTok in the US and delayed the enforcement of the app’s ban for 75 days. It’s impossible to predict how this will pan out for TikTok, but whatever happens, the whole debacle has been a deafening wakeup call for marketers and brands who have […]
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‘Tis the season… for brands to rethink the way they approach their Christmas ads
19th December 2024
With Christmas only one week away, I had a disconcerting festive realisation — I have not seen this year’s John Lewis Christmas advert. Not only have I not seen it, but I can’t tell you the theme, whether there’s a tie-in shoppable character, or name the acoustic heartstring-tugging cover they’ve used as the soundtrack. While […]
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The Kamala effect: a new age of communication strategy for women in politics?
5th November 2024
Across the pond, the US is gearing up for what looks set to be a very close election between Kamala Harris and Donald Trump. Regardless of the result, Harris has undoubtedly taken the Democratic leadership campaign to new places, from Brat Summer to her cameo on Saturday Night Live. What’s especially notable is how she […]
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