Latest News and Insights

The Met Gala: Beacon of influencer culture – or a load of balls?

13th May 2024

When Anna Wintour came to the helm in 1995, it was still a relatively modest event, with tickets going for about $1,000 (they’re now reportedly $75,000). Costing $6m to host and raising a reported $26m for the Costume Institute, there’s no knocking the ROI gained through the annual peacocking on the hallowed steps that ascend […]

Read Article

3 lessons in storytelling from Beyonce’s ‘Cowboy Carter’

29th April 2024

Storytelling plays a role in any business. Creating the perfect pitch, working on a killer rebrand, or introducing a shiny new product feature to the world – all of these require the ability to weave a brilliant and powerful story. But it’s a craft that needs to be carefully developed and honed. In need of […]

Read Article