30+ pieces
Coverage
600M+
Audience reach
The Client
((BOUNCE)) is the UK’s leading rebounding fitness brand, specialising in resistance-based exercise with more than 300 franchise studios across the UK and an expanding international presence in 11 countries.
The Challenge
Despite its growing success and 50,000 monthly attendees, ((BOUNCE)) needed to amplify its media share of voice, boost brand visibility, and connect a wider audience to its franchisee studio locations across the UK and beyond.
The Thinking
We implemented a franchisee-centric media relations programme, profiling founder Kimberlee Perry while creating opportunities for journalists and influencers to experience ((BOUNCE)) classes first-hand. This approach showcased Bouncefitbody’s signature community feel, its on-demand virtual membership programme, and its industry-leading fitness equipment, alongside its inclusive sizing fitness Boutique range.
The Results
The collaboration with Thinking Hat generated well-deserved buzz around franchisee owners, helping their studios grow and reach new potential clients. The campaign generated more than 30 pieces of media coverage, reaching a combined audience of over 600 million, with coverage appearing in titles including The Independent, Express, inews, The Sun, Marie Claire, Stylist and Woman’s Weekly.
A total of 23 journalists trialled ((BOUNCE)) classes, including 15 members of the Women’s Health editorial team during a dedicated media day. This provided a unique opportunity for ((BOUNCE)) to use on their social platforms as well as engage influential press.
We also successfully landed three comprehensive full page features accompanied by key messaging and ((BOUNCE)) branded images. Noteworthy placements include two features in Women’s Fitness and one feature in Top Sante.
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