Latest News and Insights

‘Tis the season… for brands to rethink the way they approach their Christmas ads

19th December 2024

With Christmas only one week away, I had a disconcerting festive realisation — I have not seen this year’s John Lewis Christmas advert. Not only have I not seen it, but I can’t tell you the theme, whether there’s a tie-in shoppable character, or name the acoustic heartstring-tugging cover they’ve used as the soundtrack. While […]

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Rain or shine, it’s authenticity time (unless you’re Rishi)

29th May 2024

Sometimes in election campaigns, events just seem to ‘stick’. From Labour leader Neil Kinnock tumbling into the sea to Theresa May’s dad dancing and Ed Milliband’s bacon sandwich, the UK’s politicians have an unhappy knack for turning some of the most relatable aspects of British life into defining moments of their own doomed political campaigns. […]

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