Latest News and Insights

‘Tis the season… for brands to rethink the way they approach their Christmas ads

19th December 2024

With Christmas only one week away, I had a disconcerting festive realisation — I have not seen this year’s John Lewis Christmas advert. Not only have I not seen it, but I can’t tell you the theme, whether there’s a tie-in shoppable character, or name the acoustic heartstring-tugging cover they’ve used as the soundtrack. While […]

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3 lessons in storytelling from Beyonce’s ‘Cowboy Carter’

29th April 2024

Storytelling plays a role in any business. Creating the perfect pitch, working on a killer rebrand, or introducing a shiny new product feature to the world – all of these require the ability to weave a brilliant and powerful story. But it’s a craft that needs to be carefully developed and honed. In need of […]

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