Latest News and Insights

From shutdowns to rebrands: why you can’t afford to focus on just one social platform

12th February 2025

It’s been nearly a whole month since Trump reinstated access to TikTok in the US and delayed the enforcement of the app’s ban for 75 days. It’s impossible to predict how this will pan out for TikTok, but whatever happens, the whole debacle has been a deafening wakeup call for marketers and brands who have […]