I kicked off my PR career in Sydney before swapping media lists for boarding passes as Emirates cabin crew, an adventure that fuelled my love of stories and sharpened my instinct for reading a room (or a cabin). Now grounded in London, I lead Thinking Hat’s PR team and help clients cut through the noise with smart, human-centred comms.
What I do: I shape strategy with impact in mind, always thinking about what makes a business feel human. Over the years, I’ve worked with all kinds of clients, from global blue-chip brands to ambitious startup founders and lean SMEs, which has given me a deep appreciation for the power of human-led storytelling that cuts across them all. Now, I use that experience to help businesses find their voice and use it meaningfully—whether that’s through a standout media moment, third-party advocacy programmes, or consistent knowledge sharing that builds trust over time.
