I’ve built my career working across tech, lifestyle, and consumer brands, gaining experience in luxury, fintech, B2B, and robotics along the way. Before that, I worked as a celebrity publicist in the Middle East, where I learned to move fast and stay persistent under pressure. Born in New York, raised in Cairo, and a Londoner for the past 9+ years, I bring a global perspective and deep cultural understanding to everything I do. I speak more than one language, but PR is my true mother tongue.
What I do: I am equally at home managing media relations and running press offices as I am leading full-cycle social media content strategy and production. I specialise in storytelling that lands, whether that’s a powerful press release, a thought leadership piece, or a scroll-stopping Instagram reel. I step into my client’s world, find their voice, and turn their message into content that connects clearly and inspires creatively.
