Latest News and Insights
The AI content shift is happening – how to evolve your SEO strategy for ‘GEO’
24th February 2025
Ranking in search engines like Google is still essential for businesses to reach their audience in the right moment, but the mainstreaming of generative AI tools presents a new channel that brands must get right – GEO.
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From shutdowns to rebrands: why you can’t afford to focus on just one social platform
12th February 2025
It’s been nearly a whole month since Trump reinstated access to TikTok in the US and delayed the enforcement of the app’s ban for 75 days. It’s impossible to predict how this will pan out for TikTok, but whatever happens, the whole debacle has been a deafening wakeup call for marketers and brands who have […]
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‘Tis the season… for brands to rethink the way they approach their Christmas ads
19th December 2024
With Christmas only one week away, I had a disconcerting festive realisation — I have not seen this year’s John Lewis Christmas advert. Not only have I not seen it, but I can’t tell you the theme, whether there’s a tie-in shoppable character, or name the acoustic heartstring-tugging cover they’ve used as the soundtrack. While […]
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The Kamala effect: a new age of communication strategy for women in politics?
5th November 2024
Across the pond, the US is gearing up for what looks set to be a very close election between Kamala Harris and Donald Trump. Regardless of the result, Harris has undoubtedly taken the Democratic leadership campaign to new places, from Brat Summer to her cameo on Saturday Night Live. What’s especially notable is how she […]
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5 Mins With Olivia Cox, the team’s incredible Content Writer
21st June 2024
Content Writer Olivia Cox joined the team in late 2023, and in a short space of time has shown a talent with words and with clients, and hasn’t hesitated to make her mark at Thinking Hat! Olivia, Liv. Have you always been a passionate writer? My earliest memories of writing are creating short stories when […]
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Rain or shine, it’s authenticity time (unless you’re Rishi)
29th May 2024
Sometimes in election campaigns, events just seem to ‘stick’. From Labour leader Neil Kinnock tumbling into the sea to Theresa May’s dad dancing and Ed Milliband’s bacon sandwich, the UK’s politicians have an unhappy knack for turning some of the most relatable aspects of British life into defining moments of their own doomed political campaigns. […]
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The Met Gala: Beacon of influencer culture – or a load of balls?
13th May 2024
When Anna Wintour came to the helm in 1995, it was still a relatively modest event, with tickets going for about $1,000 (they’re now reportedly $75,000). Costing $6m to host and raising a reported $26m for the Costume Institute, there’s no knocking the ROI gained through the annual peacocking on the hallowed steps that ascend […]
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3 lessons in storytelling from Beyonce’s ‘Cowboy Carter’
29th April 2024
Storytelling plays a role in any business. Creating the perfect pitch, working on a killer rebrand, or introducing a shiny new product feature to the world – all of these require the ability to weave a brilliant and powerful story. But it’s a craft that needs to be carefully developed and honed. In need of […]
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4 game-changers doing good for the planet this Earth Day
22nd April 2024
Every year, we sit down as a company and discuss our goals and aims, as well as reminding ourselves of our core values — recapping why we do what we do, who we want to be, and who we want to work for. Now in our ninth year, many of these goals have changed and […]
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5 Minutes With Aerin Morris, our newest Account Executive
12th October 2023
Aerin Morris joined the team on a Summer internship and has quickly shown her enthusiasm for PR and media. I caught up with Aerin to find out more about her roots, and how it feels being a fully-fledged member of the team. Hey Aerin! Off the bat, what sparked your passion for PR? I grew […]
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