Latest News and Insights
Rain or shine, it’s authenticity time (unless you’re Rishi)
29th May 2024
Sometimes in election campaigns, events just seem to ‘stick’. From Labour leader Neil Kinnock tumbling into the sea to Theresa May’s dad dancing and Ed Milliband’s bacon sandwich, the UK’s politicians have an unhappy knack for turning some of the most relatable aspects of British life into defining moments of their own doomed political campaigns. […]
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The Met Gala: Beacon of influencer culture – or a load of balls?
13th May 2024
When Anna Wintour came to the helm in 1995, it was still a relatively modest event, with tickets going for about $1,000 (they’re now reportedly $75,000). Costing $6m to host and raising a reported $26m for the Costume Institute, there’s no knocking the ROI gained through the annual peacocking on the hallowed steps that ascend […]
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Six steps to supercharge your content strategy
21st July 2023
Content strategy is a journey – it requires navigation, exploration and resilience. But like any journey, careful planning is crucial before you set sail. That is the difference between navigating uncharted choppy waters and picking the calmest seas. Ask yourself these questions: Why do you need content? What are your goals? And what impact do […]
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Thinking Hat’s top tips for planning a video shoot
12th May 2023
Anyone who’s been behind the scenes in film & TV knows how complex productions can be – the sheer scope of equipment and crew. We are entertained by video every day, and at Thinking Hat, we know that video content is an essential part of PR, marketing and social media strategies. But we also know […]
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Lessons in 19th Century Content Marketing: what today’s creatives can learn from the first content marketers
13th April 2023
Content marketing is often described as a new thing – a natural result of widespread digital brand transformation and our ever-increasing content consumption habits. But story-driven content marketing was just as effective at engaging audiences in the 19th and 20th centuries as it is in 2023.
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Spotlighting inspirational figures this Women’s History Month
29th March 2023
As we wrap up Women’s History Month, I want to spotlight some of the women in my team and who they’re most inspired by.
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International Women’s Day: Diversity and Me
8th March 2023
Throughout my career, I’ve had the privilege of meeting and working with lots of incredible clients: from world leading brands like Amazon and Sony Music, to visionary tech and e-commerce start-ups/scale-ups.
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Five Things I’ve Learned from Great Leaders
28th February 2023
Throughout my career, I’ve had the privilege of meeting and working with lots of incredible clients: from world leading brands like Amazon and Sony Music, to visionary tech and e-commerce start-ups/scale-ups.
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